Proposal Templates by Industry
Start with a template tailored to your industry. Each one includes example scope, deliverables, and pricing you can customise in the generator.
Web Development
A complete website build proposal covering design, development, testing, and launch. Suitable for small business sites, e-commerce builds, or web application projects.
Example Scope
Design and develop a responsive 8-page business website with CMS integration, contact forms, SEO optimisation, and performance tuning. Includes 2 rounds of revisions and 30 days post-launch support.
Deliverables
- Wireframes and UI mockups (desktop and mobile)
- Front-end development (HTML, CSS, JavaScript)
- CMS setup and content migration
- SEO configuration and sitemap
- Performance optimisation and launch
- Post-launch support (30 days)
Suggested Pricing
Fixed: $4,000 - $12,000 AUD depending on complexity. Milestone split: 30% design, 50% development, 20% launch and support.
Design
Brand identity or graphic design project covering strategy, concepts, and final deliverables. Works for logo design, brand guidelines, or marketing collateral.
Example Scope
Create a complete brand identity package including logo, colour palette, typography, and brand guidelines document. Deliver source files and web-optimised exports.
Deliverables
- Brand discovery workshop (1 hour)
- 3 initial logo concepts
- 2 rounds of refinement on chosen direction
- Final logo in all formats (SVG, PNG, PDF)
- Colour palette and typography guide
- Brand guidelines document (PDF)
Suggested Pricing
Fixed: $2,500 - $6,000 AUD. Milestone split: 40% on concept delivery, 60% on final files.
Writing and Content
Content creation proposal for blog posts, website copy, or content strategy. Covers research, writing, editing, and SEO.
Example Scope
Write 12 SEO-optimised blog posts (1,500+ words each) over 3 months. Includes keyword research, content briefs, writing, editing, and meta descriptions for each post.
Deliverables
- Keyword research and content calendar
- 12 blog posts (1,500+ words each)
- SEO meta titles and descriptions
- 1 round of revisions per post
- Monthly performance report
Suggested Pricing
Per post: $250 - $500 AUD. Package: $3,000 - $6,000 AUD for 12 posts. Milestone split: monthly billing (4 posts per month).
Marketing
Digital marketing campaign proposal covering strategy, execution, and reporting. Suitable for PPC, social media, or email marketing projects.
Example Scope
Plan and execute a 3-month digital marketing campaign across Google Ads and Meta (Facebook/Instagram). Includes audience research, ad creative, campaign setup, optimisation, and weekly reporting.
Deliverables
- Market research and audience analysis
- Campaign strategy document
- Ad creative (5 variations per platform)
- Campaign setup and launch
- Weekly optimisation and A/B testing
- Monthly performance reports with recommendations
Suggested Pricing
Monthly retainer: $2,000 - $5,000 AUD (excludes ad spend). Or fixed per campaign: $4,000 - $8,000 AUD for 3 months.
Consulting
Business or technical consulting engagement with clear phases: discovery, analysis, recommendations, and implementation support.
Example Scope
Conduct a technology audit of current systems and processes. Deliver a strategic roadmap with prioritised recommendations, cost estimates, and a 12-month implementation timeline.
Deliverables
- Stakeholder interviews (up to 6 sessions)
- Current state assessment report
- Gap analysis and risk register
- Strategic roadmap with priorities
- Implementation timeline (12-month)
- Executive presentation
Suggested Pricing
Hourly: $150 - $300 AUD. Fixed engagement: $5,000 - $15,000 AUD depending on scope. Milestone split: 50% on assessment delivery, 50% on final roadmap.